Uninzi lwemiboniso yentengiso yenzelwe ukulahlwa kude.Ibhetshi efanayo yemiboniso ingahlala kuphela evenkileni iinyanga ezimbalwa kuba isebenza kuphela ixesha elinye lentengiso.Ngexesha lenkqubo yokuvelisa, kuphela i-60% yezinto zokubonisa eziye zangena kwivenkile.Intsalela ye-40% ichithwa kwimveliso nakwintengiselwano.Ngelishwa, loo nkunkuma idla ngokubonwa njengeendleko zokwenza ishishini.Abathengisi kunye neempawu eziye zaqaphela ezo ntlobo zenkunkuma sele besenza isivumelwano malunga nokuzinza kunye neeprojekthi zoxanduva loluntu.
Kule meko, abathengisi kunye neempawu baya kuzinxibelelanisa njani izicwangciso zabo zozinzo kunye nezicwangciso zophuhliso olungazinzanga?Emva kwayo yonke loo nto, abathengi bazimisele ukuthenga kwinkampani, njengoko betshilo kwindawo yozinzo.Kutshanje, uphando lwabathengi luthe: phantse i-80% yabathengi bacinga ukuba "uzinzo luthetha okuthile kubo ngelixa bethenga. I-50% yabantu bazimisele ukuhlawula ngaphezulu kweemveliso ezizinzileyo. Idatha ikwabonisa ukuba isizukulwana Z sikhathalele ukuzinza ngaphezu kwesizukulwana S. Ngaphezu koko, ukuba ixabiso lisisigxina, abantu bafuna ukwakha uxhulumaniso oluninzi kunye neempawu.Kuphando, umgangatho wemveliso kunye nexabiso zizinto zokuqala ezichaphazela ukunyaniseka kwabathengi, ngoko uzinzo.
Ukufumana iindlela zokujongana nenkunkuma yezinto ezithengiswayo kuya kunceda abathengisi banciphise impembelelo yokusingqongileyo kunye nokulungelelanisa izenzo zabo kunye nomyalezo wabo.Abathengi be-Eco-conscious baphendula kumabali e-brand ahambelana nokuthanda kwabo ukuzinza.
Yila, Uqoqosho, kunye noVavanyo
I-SDUS incede abathengi abaninzi ukuba bamkele uzinzo ngokudala, uqoqosho, kunye nokuvavanya indawo yokuthenga imathiriyeli yokubonisa.
Yenza
Ukuze usondele kwixabiso lozinzo lwe-Nestle, i-SD idala umboniso ogcweleyo we-eco-friendly pop, ukusuka kwimathiriyeli ukuya kwisakhiwo sobunzima, zonke zinokuphinda zisetyenziswe.I-SD yaphonononga izixhobo zepop ezikhoyo kunye neendlela ezicetywayo zokunciphisa okanye ukuphelisa iplastiki ngokupheleleyo.Isisombululo sasibandakanya ukuguqula izinto ezivela kwiplastiki ukuya kwi-eco-friendly kunye nokudala isakhiwo esinzima esinesigxina kuneplastiki.
Inkqubo ifuna ukubona iinkqubo eziqhelekileyo ngeendlela ezintsha.Ngokuqhelekileyo, zonke iiklip zoqhagamshelo zenziwe ngeplastiki ehlala ixesha elide ukwenzela ukulayisha iimveliso ezininzi.Nangona kunjalo, sinako;t sebenzisa nayiphi na iplastiki ngeli xesha.Iqela labayili be-SD lisebenze nababoneleli bethu ukuphuhlisa iikliphu zoqhagamshelo ezitsha ezisuse ngokupheleleyo iplastiki ene-90kg yeemveliso-ukutshintsha ukusuka kwimiboniso yepop eqhelekileyo ukuya kwiziboniso eziphinda zisetyenziswe ngokuzinzileyo.
Ukuza kuthi ga ngoku, sisebenzisana neNestle kwaye siphuhlisa iziboniso ezahlukeneyo ezinokuphinda zisetyenziswe.Ukusuka kwezo zisombululo zoyilo, sinethemba lokuba zinokunciphisa ezinye iimpembelelo ezinobungozi zokusingqongileyo.
Uqoqosho
Ukuqwalasela inkunkuma kwimveliso yomboniso wePOP.Inkampani inethemba lokuphuhlisa imodeli yoyilo elungileyo enokugcina ngokufanelekileyo iphepha.Ngokuqhelekileyo, nangona umboniso wekhadibhodi uhlaziywa, inkunkuma yamaphepha kwimveliso inokufikelela kwi-30-40%.Ukuze sifezekise ukuzinikela kwethu kuphuhliso oluzinzileyo, sizama ukunciphisa inkunkuma kwinkqubo yoyilo.Ukuza kuthi ga ngoku, iqela le-SD liye lehlisa inkunkuma ye-scrap ukuya kwi-10-20%, ukuphuculwa okubalulekileyo kwishishini.
Uvavanyo
Kuphuhliso oluqhubekayo kunye nenkqubo yoyilo, uvavanyo kufuneka lube likhonkco elibalulekileyo.Ngamanye amaxesha, ubuhle kunye nobunzima abukwazi ukuhlala kunye.Kodwa i-SD ifuna ukubonelela abathengi ngeyona nto banokuyenza.Ngoko ke phambi kokuba sithumele iisampulu zethu kubathengi, kufuneka sihambe kwiimvavanyo ezithile, ezifana novavanyo lokulinganisa, iimvavanyo zozinzo, ukhuseleko lokusingqongileyo, njl. njl ubunzima 55kg.Ngenxa yokuba imveliso inzima kakhulu, kufuneka sihlengahlengise ukupakishwa kwemveliso ukuthintela i-dumbbell ukuba yonakalise ukupakishwa kunye nokuma komboniso kwinkqubo yokuthutha.
Emva kweengxoxo ezininzi kunye neemvavanyo, siye saqinisa ukupakishwa kwangaphandle kwaye songeza isakhiwo se-triangular ngaphakathi ukuze siqinisekise ukuba iimveliso aziyi kuhamba ngexesha leprojekthi yokuthutha, zonakalisa isakhelo sokubonisa.Siye saqinisa isakhelo sonke ukuqinisekisa ukuba sithwele umthwalo.Ekugqibeleni, siye saqhuba iimvavanyo zokuthutha kunye nezizinzileyo kwisiboniso kunye nokupakishwa.Salinganisa yonke imveliso ekuhambeni kwaye sagqiba uvavanyo lweentsuku ezili-10 zokuthumela ngenqanawa.Kakade ke, iziphumo ziba nkulu.Iishelufu zethu zokubonisa azizange zonakaliswe ngexesha lokuthutha kwaye zifakwe kwi-mall kwiinyanga ze-3-4 ngaphandle komonakalo.
Uzinzo
Ezi ntshukumo zibonakalisa ukuba iishelufu zePOP ezizinzileyo aziyonto i-oxymoron.Ukukhokelwa ngumnqweno onyanisekileyo wokufumana indlela engcono, abathengisi banokuphazamisa imeko ye-quo ngelixa bephuhlisa iishelufu ze-POP ezikhangayo nezisebenzayo ezisebenzela injongo yazo kunye nokuxhasa ibali lenkampani.Ukuthatha inxaxheba ekuyilweni komthengisi kunokufumanisa imithombo emitsha yezinto ezizinzileyo kunye neemveliso.
Kodwa izisombululo azisoloko zixhomekeke kwizinto ezintsha okanye iteknoloji.Ukubuza nje inyathelo ngalinye lenkqubo eqhelekileyo iya kuba yinto yokuphucula.Ngaba imveliso kufuneka isongelwe ngeplastiki?Ngaba amaplanga alinywa ngokuzinzileyo okanye iimveliso zephepha endaweni yemithombo yeplastiki?Ngaba iishelufu okanye iitreyi zingasetyenziselwa iinjongo zesibini?Ngaba iipakethe ze-express kufuneka zizaliswe ngeplastiki?Ukungasebenzisi, ukuphucula, okanye ukutshintsha ukupakishwa kunokunciphisa iindleko kunye nomonakalo wokusingqongileyo.
Ukuqaphela inkcubeko yokuphosa umva kwiimpahla zokuthengisa linyathelo lokuqala elibhekiselele kwimodeli ezinzileyo.Akunyanzelekanga ukuba kube ngolu hlobo.Abathengisi banokuqhubeka nokuvelisa izinto ezintsha zokubamba ingqalelo yabathengi kwaye baqhube ukuziphatha kwabo.Emva kwemiboniso, i-SD inokuqhuba izinto ezintsha.
Ndwendwela iphepha lethu lokuzinza ukuze ufunde ngakumbi malunga nendlela i-Sd enokwenza ngayo ukuthengiswa kweentengiso kuzinze ngakumbi.
Ixesha lokuposa: Sep-01-2022